If you’re tired of “growing” your SaaS with new customers + ARR from ads then tearing your hair out when 15% or more of them churn every month… then here is a no-risk offer from Steeplejack Growth:
We will install a customer acquisition + retention system that will…
1. acquire new paying users at a lower cost.
2. stop most of them from churning your SaaS.
3. be profitable in the first few days (by frontloading your revenue to recoup ad spend immediately)
Profitable in the First Few Days — Not 12–18 Months
And, if successful, you’ll own it all on autopilot in about 6 weeks! (no subscription needed)
Your ARR IS growing. But…
…your churn is making it an absolute slog to keep what you get.
(did you know? at 15% churn, you’d keep only 60% of new customers after 90 days)
Your NRR is shy of 100% or perhaps a bit above… say, around 110% (or maybe you’re not even breaking even yet).
Which signals to investors and buyers that maybe you DON’T have PMF… and your valuation will reflect this stigma.
Too many prospects taking sales calls don’t understand what you do or how you improve their business, forcing your highly paid salespeople to spend the call explaining the basics instead of diagnosing business problems that make your product a no-brainer purchase.
Too many prospects taking sales calls simply aren’t qualified. (If you’re like most SaaS, it’s because your ads are designed to maximize clicks, not closed-won ARR.)
It takes you way too long to recoup your CAC (avg 12–18 months).
You can thank all the free trialers and tire kickers your funnel is prioritizing instead of the quality customers you actually want!
Your key metrics (CAC:LTV, CAC Payback Period, NRR, Close Rate, Lead to Opportunity Rate) do not equal obvious profit, making it impossible to justify scaling spend or hiring more salespeople.
At the same spend per customer or less!
How?
We are not saying you will never have a slowdown in getting qualified customers for your SaaS ever again.
Or that new revenue will just be a cakewalk now.
(it’s never that easy)
What is possible — something that the dime a dozen “SaaS ad agencies” have not yet thought to consider — is to not just try new creative or copywriting or ad strategies, but instead rethink the 3 levers that make up your LTV:CAC ratio altogether. Namely:
— How much revenue you get per customer and its payback period. (there are controllable acquisition metrics!)
— What percentage of your acquired customers churn before you get paid back and what percentage churn ever. (your acceptable CAC shoots UP when fewer churn and pay you faster.)
— What percentage of your new revenue expands over time and to what amount… as well as what rate of your existing customers refer more. (when your customers are happy and see an ROI, they tell their friends!)
Here’s a little known secret in SaaS marketing: most SaaS acquisition strategies look only at conversion metrics (the CAC side of CAC:LTV) and ignore how much you get paid by a new customer and how fast.
So We Do It Backwards — On Purpose
Our approach?
Our system maximizes your unit economics for each new customer FIRST (like your price, cash flow and payout period)
Only THEN do we maximize your conversion rate and cost-per conversion (with the testing of new creative and copywriting and ad strategies).
It becomes a lot more simple to run profitable ads when you’re collecting so much more cash per customer.
Freeze.
This is not what you’re thinking.
This is 100% not some “charge more make more,” caveman tactics.
What our system will do is make your SaaS take advantage of the “Frontloaded Investment” revenue effect.
This is when you position your product away from a slow-burn subscription that actually encourages your users to not engage (and that also takes 6–18 months to pay off your cost) into an upfront package that charges upfront and pays off your spend on Day 1…
…and when you do this, it actually motivates your new users to get an ROI from your SaaS on day 1 too.
Just this subtle adjustment alone can slash your churn into a fraction of what it is today.
Have you ever heard of a SaaS customer churning when they were motivated and getting an ROI fast?
Me neither.
…and replaced with investor-grade positioning scripts.
Are YOU dropping the nefarious four words that instantly make qualified prospects “zone out” on your sales calls?
Or what about this “weirdly common” pricing blunder that makes investors think you’re still guessing why the market buys your tech?
Or worst of all… might you be, completely on accident, signaling to your nearly-sold prospects to SLOW DOWN, take your free trial not seriously at all, and instead sign up for 3 other products in the service of “due diligence?”
(83% of SaaS founders actually LOVE this signal and could not believe it was quietly tanking their deal velocity)
Yes, even if they’re a distracted decision maker just like you.
Do you record your prospects’ sign up emails and phone numbers?
Yes, right?
Then this system will use your contact data to paint a crystal clear ROI picture for your users — and raise their buying temperature — to generate new sales with every touch.
And you will finally be free from endless followup yourself.
…but the serious prospects will love it.
Do you get asked the same 3–8 questions on sales calls?
Low-effort questions like “who you are, what you do, how much you cost, who else have you helped” instead of questions about how you can impact their business?
Here’s the bad news:
Your prospect asking basic info on calls is not “just part of selling the product.” It’s actually a symptom that you’re under-educating your prospects.
Here’s the good news:
We will record all the fundamentals into an educational sales video that is so clear and engaging that you might cringe at all the precious conversation time you’ve burnt on basic info.
(and maybe. just maybe, you might see the same prospects who were guarded and skeptical yesterday return to another call tomorrow open and curious about how you can solve their business problems).
Can your SaaS read minds?
Of course not.
But it can read signals… specifically the 9 signals that best-in-class SaaS success teams monitor to identify their best users right when they’re most engaged.
And then immediately hit them with their most compelling upsell and cross-sell offers!
This is actually the secret that takes quality products from 95–105% NRR up to 120%+ NRR… and makes new product launches go parabolic converting existing users.
…and tempt them back with a personalized “reminder of value” sequence and a special offer too sweet to pass up!
Most quality customers who want to cancel can be brought back to your MRR sheet simply by reminding them why your product is supporting their business, or getting them to book a call with you to address their issues.
It’s extremely easy to miss these winback windows.
For example, many times your customer’s original users just got laid off, and their replacements don’t know who you are and will cut the cord.
Our system will identify them and nurture them back up automatically, so you can plug the leaky pipe in your NRR.
Fun fact: this is actually the same system Apollo used to stop OUR ACCOUNT from churning their app.
What separates the SMB and midmarket SaaS who get valued at 10–16x instead of the modest 3–5x?
Simple.
All their revenue metrics that investors rave about… are GLOWING GREEN!
— Churn under 4%.
— Customer growth that’s predictable instead of choppy.
— Revenue Retention that’s not stuck in neutral but at 115–125%+…
It’s not rocket science.
What is tough though, is nailing these metrics WITHOUT a revenue system in place that positions + prices your SaaS offer in the exact way that maximizes investor metrics.
Our system might be the fastest way in existence to plug in these metric improvements all at once.
…instead of months and months of trial and error.
Ready to Learn the Secrets?
Schedule Your Free Consultation »Step 1 of your success is orienting the price, terms, level of support and speed-to-payment of your SaaS to maximize your unit economics.
Unlike SaaS founders who see their customer count grow but their ARR lag behind due to fragile subscriptions and churn, you’ll feel like a mafia boss when you make one year’s worth of revenue the day they close.
How much would your metrics improve if instead of $200–$400/mo for a variable number of months, you instead made $9,000–$20,000 on Day 1?
Our “Supersize Your ACV” approach will flip your LTV on its head and fund your next 10–30 customers’ CAC with every new customer.
Under-qualification creates two problems. It fills your calendar with weak prospects and leaves quality prospects starving for information.
We will write and record a video sales letter that qualifies out weak prospects and fully educates quality prospects, so they are ready to actually open up about their business case on calls.
Close rates should IMMEDIATELY shoot up. You don’t even need to get on camera, unless you want to.
Many founders find it very difficult to train their first salespeople or exit the time-consuming sales process. When founders hand off deals, close rates often drop immediately.
Why? Because your prospects just respect founders and executives MORE than reps. (it’s human nature)
Our system prevents this dropoff by training your reps on a proven sales methodology and then systemizing it — ideal discovery questions, SOPs, recordings and documentation. And yes, we’ll help you hire salespeople who are talented and coachable.
Revenue success is customer success, and customer success LOVES email! (and SMS)
It’s the only marketing channel that can simultaneously: educate new prospects to buy, onboard customers, upgrade them, train them, stop churn, win back churned customers, get customers to invite peers, and gather roadmap feedback to raise prices.
All of this without you needing to get on a call. We research, write and implement these for your SaaS.
What makes customers buy is their belief you’ll make them an ROI because your product solves a business problem. Your sales team’s job is to diagnose that problem and show that doing nothing loses them MORE money than your SaaS costs.
That’s very hard to prove if you spend 2/3 of every call covering what you do, who you are and how much you cost.
Our system kills this problem with a guided education tour BEFORE the booked call even happens.
Selling over email + SMS isn’t ALL about sequences. A robust program should send 3–7 brand-new emails per week to move prospects down your funnel and expand existing revenue.
These are brand-spanking new emails — NOT automated or sequenced. They support the master sequences run to every subscriber at each stage of their journey.
Run well, you’ll see new closes or upgrades with every email sent. You’ll get a number of these written + sent for you.
A lot of SaaS companies would acquire more customers for less if they’d stop running ad traffic to their homepage — which bleeds ad spend because there are too many pages to wander to (support, About Us).
You want your page to be one smooth log ride to CONVERSION or BOOKED CALL (and get their email to boot).
You’ll get landing pages built for you that match their message to your new creative and video sales letter, so qualified prospects don’t get confused and click away.
We will research, write and run creatives that push qualified prospect traffic to your new video sales letter and landing page.
Performance improves not just from the new offer positioning, but ALSO from your new creative being clear and convincing to your target buyers.
This revenue system is built to run on its own once implemented, and with personalized training and documentation you should find it easy to run your new revenue asset.
Until you hit that level of comfort + profit, we’ll run the ads through the engagement — and hold your hand as desired to ensure you’re successful.
Montopay makes >$252k ARR and >$1m in SaaS Pipeline
“We’ve been able to close over $250k in ARR from 108 activated leads, and one deal even closed in 5 days.”
saasyDB sees their user sign-ups rise by 43%
“As an overwhelmed founder, I knew I needed a drip series. Juan took it completely off my plate, matched my tone perfectly, and delivered something that’s actually driving activation. Hiring him was the easiest decision I made.”
Pick a time that works for you — it takes about a minute.